Reply.io Pricing: The Complete Breakdown (With Hidden Costs)
Reply.io is a solid sales engagement platform for email and multichannel outreach. But their pricing page? It's a maze. Plans scale based on "active contacts," add-ons pile up fast, and the AI SDR product (Jason) has its own separate pricing structure.
Let me break down exactly what you'll pay and what you actually get at each tier.
Reply.io Pricing Overview
Reply.io structures pricing around two main product lines: Sales Engagement plans (Email Volume and Multichannel) and AI SDR plans (Jason). They also offer Agency-specific plans.
All prices below are for annual billing. Pay monthly and you'll shell out more.
Email Volume Plan
The Email Volume plan is Reply.io's entry-level option for teams focused purely on email outreach. Here's the pricing breakdown by active contacts:
- 1,000 active contacts: $49/user/month
- 2,000 active contacts: $59/user/month
- 3,000 active contacts: $69/user/month
- 5,000 active contacts: $89/user/month
- 10,000 active contacts: $159/user/month
- 25,000+ active contacts: $259/month (unlimited users)
"Active contacts" means unique contacts you can send a first-step email to per month. You can send unlimited follow-ups to those contacts.
What you get:
- Unlimited mailboxes
- Unlimited email warmup (included with each connected mailbox)
- Unlimited emails to active contacts
- 50 live data credits/month
- Anti-spam and deliverability suite
- Email automation and sequences
What's missing: LinkedIn automation, calls, and SMS are all add-ons on this plan. You're paying for email-only automation.
Multichannel Plan
The Multichannel plan starts at $89/user/month and includes email, LinkedIn, SMS, and phone outreach in one package. This is what most sales teams actually need.
What you get:
- 10 mailboxes per user
- Unlimited email warmup
- Unlimited emails
- LinkedIn automation (included)
- Calls & SMS automation (included)
- 50 live data credits/month
- Anti-spam and deliverability suite
The Multichannel plan is priced per user, so a team of 5 is looking at $445/month minimum. That adds up fast.
Agency Plans
Reply.io offers dedicated pricing for agencies managing multiple clients. The Agency plan starts at around $166/month and includes:
- Unlimited clients
- Unlimited users
- Centralized multi-tenant client management
- Team dashboards
- Dedicated support
Keep in mind that "unlimited users" requires annual billing. Agencies often negotiate custom deals, especially when rolling multiple clients into enterprise agreements.
Jason AI SDR Pricing
Jason is Reply.io's AI agent that handles prospecting, outreach, and response management automatically. It's a separate product with its own pricing:
- AI SDR Starter: $500/month (1,000 active contacts)
- AI SDR Starter: $800/month (2,000 active contacts)
- AI SDR Growth: $1,500/month (5,000 active contacts)
- AI SDR Growth: $3,000/month (10,000 active contacts)
- AI SDR Enterprise: Contact sales (25,000+ contacts)
Jason includes real-time B2B contact search, AI personalization, autopilot and copilot modes, multichannel automation, unlimited mailboxes and warmups, and done-for-you deliverability setup.
Is $500-$3,000/month a lot? Compare it to hiring an actual SDR at $8,000+/month including salary, tools, and data costs. For teams without the headcount budget, Jason can make sense.
Add-Ons and Hidden Costs
Here's where Reply.io pricing gets tricky. The base plans look reasonable until you start adding what you actually need:
- LinkedIn automation: +$69/account (if not on Multichannel plan)
- Calls & SMS: +$29/user
- Phone numbers: Additional cost per number
- Data search credits: Extra charges beyond plan limits
- Email validations: Sold in blocks beyond included credits
Multiple users have reported that the advertised $49/month Email Volume plan quickly balloons to $100+ when you add the features you actually need. One reviewer noted the pricing feels like "a menu of items" rather than an all-in-one solution.
Watch out for auto-renewal as well. Some users have reported being locked into 3-month minimums or getting charged at new (higher) rates when their card information updates.
Free Trial
Reply.io offers a 14-day free trial with access to core features including:
- B2B database and email finder extension
- Multichannel sequence creation
- All reports and analytics
- API and integrations (Salesforce, HubSpot, Pipedrive, etc.)
- AI features for sequences and email templates
No credit card required to start. This is actually useful—you can test whether the platform fits your workflow before committing.
AI Chat Plans (Bonus)
Reply.io also offers AI Chat plans for inbound lead capture:
- Free Plan: $0/month, 10 captured contacts, unlimited chatbots and messages
- Pro Plan: $50/month, 50 captured contacts
These are add-on products separate from the sales engagement plans.
What Users Actually Say About Reply.io Pricing
The feedback pattern is consistent across review sites:
Positive: Users appreciate the multichannel capabilities, CRM integrations (Salesforce, HubSpot, Pipedrive, Copper, Close), and the time saved on manual outreach. Some teams report saving 7+ hours per week per salesperson.
Negative: The most common complaint is cost. Many users feel Reply.io is "quite expensive" for small teams. Others report unexpected price hikes or surprise charges from add-ons and auto-renewals. The learning curve is steep—figuring out where features live takes time.
One user put it bluntly: "The cost of using Reply.io is seen as too high, particularly for small businesses."
Reply.io vs. Alternatives
How does Reply.io stack up against competitors?
If you're primarily doing email outreach and want something simpler, check out Instantly or Smartlead. Both focus on email deliverability and scale, often at lower per-contact costs.
For LinkedIn-heavy outreach, Expandi is worth considering.
Need a CRM with built-in sales engagement? Close combines both in one platform—you can read our Close CRM review and Close CRM pricing breakdown for details.
For contact data and enrichment specifically, Findymail or RocketReach can supplement Reply.io or work standalone. We've covered RocketReach pricing separately.
Who Should Use Reply.io?
Reply.io makes sense for:
- Sales teams running multichannel sequences (email + LinkedIn + calls)
- Agencies managing outreach for multiple clients
- Companies that need AI SDR capabilities to replace headcount
- Teams already using HubSpot, Salesforce, or Pipedrive who want tight integration
Reply.io might not be right for:
- Solo operators on a tight budget (add-ons add up)
- Teams that only need email outreach (simpler tools exist)
- Beginners who need plug-and-play simplicity (steep learning curve)
Bottom Line on Reply.io Pricing
Reply.io's pricing starts at $49/user/month but realistically expect to pay $89+ for the Multichannel features most sales teams need. Agency plans start around $166/month. Jason AI SDR runs $500-$3,000/month depending on contact volume.
The platform is powerful—multichannel sequences, solid CRM integrations, AI personalization, and deliverability tools are all legit. But it's not cheap, the add-on structure can be confusing, and the learning curve is real.
Start with the 14-day free trial to see if it fits your workflow. And watch those add-ons—they sneak up on you.