RocketReach Pricing: The Complete Breakdown

RocketReach is one of the more popular B2B contact finders out there, with a database of over 700 million professional profiles. But the pricing? It's more confusing than it needs to be.

Here's what you're actually looking at when it comes to RocketReach costs, including the stuff they don't make obvious on the pricing page.

RocketReach Pricing Plans at a Glance

RocketReach offers four tiers: Free, Essentials, Pro, and Ultimate. You can pay monthly or annually, with significant savings if you commit to a year.

The Free Plan: Good for Testing, That's It

RocketReach's free plan gives you 5 lookups per month with no credit card required. It's enough to verify that the tool works and see a few sample results, but it's basically useless for actual prospecting.

The free lookups don't roll over, so if you don't use them, you lose them. If you're doing any serious outreach, you'll need to upgrade.

Essentials Plan: $69/Month (or $399/Year)

The Essentials plan is positioned for individuals and freelancers who focus primarily on email outreach. Here's what you get:

• 1,200 exports per year (or 100/month on monthly billing)
• Personal and professional email addresses
• Person search functionality
• Chrome browser extension
• Ability to send up to 500 emails per day
• AI email writing assistance

What you don't get: Phone numbers. The Essentials plan is email-only. If you need direct dials or mobile numbers, you're stuck paying for Pro.

The annual plan works out to about $33/month, which is a 52% savings over paying monthly. That's a significant discount if you know you'll use RocketReach long-term.

Pro Plan: $119/Month (or $899/Year)

The Pro plan is where RocketReach starts getting more useful for sales teams. Key additions:

• 6,000 exports per year (or 500/month)
• Unlimited mobile and direct phone numbers
• Company search with technographics filtering
• 10 active autopilots for automated contact finding
• CRM integrations (HubSpot, Salesforce, Outreach, Salesloft, Bullhorn)
• Bulk lookup capabilities

If you're doing cold calling or need to reach decision-makers by phone, Pro is the minimum plan you should consider. The annual rate drops to about $75/month.

Ultimate Plan: $209/Month (or $2,099/Year)

The Ultimate plan is RocketReach's top-tier offering for larger teams with heavy prospecting needs:

• 20,000 exports per year
• Everything in Pro
• Full API access
• Healthcare data
• 500 exports per month

At $175/month when billed annually, this plan makes sense for teams doing high-volume outreach or companies building custom integrations with the API.

RocketReach Team Plans

If you have multiple users, RocketReach offers team pricing starting at $83 to $207 per user monthly (billed annually only). Team plans include:

• Email and phone lookups
• Unlimited annual lookups per user (with fair use limits)
• Add and reassign seats
• Mobile and direct contact numbers
• Bulk lookups and basic integrations

For enterprise needs, custom pricing is available. Some sources mention enterprise pricing around $3,000 for 5,000 contacts per year with unlimited lookups.

The Lookup System: Here's Where It Gets Confusing

RocketReach uses a credit-based system, though they don't always make this obvious. A few things to understand:

• Lookups vs. Exports: These are different things. Export quotas are often lower than lookup quotas. For example, Pro has 3,600 lookups but may have lower export limits.
• Credits only count when data is found: A lookup is consumed only when a verified email or phone is successfully revealed. If nothing is found, you generally don't lose the credit.
• No rollover: Unused lookups don't carry over to the next billing period. Use them or lose them.
• Overage charges: If you run out of lookups, additional ones cost $0.30 to $0.45 per lookup.

Annual plans advertise "unlimited lookups," but there's a catch. RocketReach has a fair-use limit of about 10,000 lookups per 30 days to prevent abuse. That's not truly unlimited, but it's more than most individual users will need.

What's Good About RocketReach

• Massive database: 700+ million professional profiles and 60+ million companies
• Easy to use: The Chrome extension works well on LinkedIn and other sites
• Solid email accuracy: They claim 90-98% deliverability on verified emails
• Integrations: Works with major CRMs and sales tools
• No credit card for free tier: Easy to test before committing

What Sucks About RocketReach

• Confusing pricing: The distinction between lookups and exports isn't clear, and pricing varies based on A/B testing
• Data accuracy issues: Some users report high bounce rates and outdated contact info
• Cancellation problems: Multiple users report difficulties canceling subscriptions and getting refunds
• Limited support on lower tiers: Phone support is enterprise-only, and response times can be slow
• Charged for bad data: You may still use credits on lookups that return invalid information

RocketReach vs. Alternatives

RocketReach isn't your only option for contact data. Here's how it compares:

Lusha starts at around $22/month (cheaper than RocketReach) and offers better phone number accuracy according to some users. Check out our Lusha pricing breakdown for details.

Apollo.io offers more features at lower price points, especially for teams wanting an all-in-one sales platform with CRM, outreach automation, and analytics built in.

Lemlist is better if you're focused on email outreach with personalization features. Try Lemlist here.

Clay offers more flexibility in building custom prospecting workflows. Check out Clay if you want more control over your data enrichment.

Is RocketReach Worth the Price?

It depends on your use case:

RocketReach makes sense if:

• You need email addresses for professionals in specific companies
• Your prospecting volume is moderate (under 10,000 lookups/month)
• You want a straightforward tool without complex setup
• You're okay committing to annual billing for better rates

Look elsewhere if:

• You need high-accuracy phone numbers (consider Lusha or Cognism)
• You want unlimited credits without fair-use limits
• Budget is tight (Apollo.io offers more for less)
• You need robust support on lower-tier plans

Bottom Line on RocketReach Pricing

RocketReach pricing runs from free (barely useful) to $209/month for individuals, with significant discounts for annual billing. The Essentials plan at $69/month is email-only. If you need phone numbers, you're looking at $119/month minimum for Pro.

The tool works well enough, but the credit system is more confusing than competitors, and you may hit limitations that aren't obvious until you're already paying. Test with the free tier first, and strongly consider annual billing if you commit – the monthly rates are steep by comparison.

Try RocketReach and see if it fits your workflow before committing to a paid plan.