Lusha Review: Is This B2B Contact Data Tool Worth It?

Lusha is one of the most popular B2B sales intelligence platforms out there, used by over 2.6 million professionals worldwide. But popularity doesn't always mean it's the right fit for your business.

After digging through user reviews, testing the platform, and analyzing the real costs, here's my honest take on whether Lusha deserves your budget—or if you should look elsewhere.

What Is Lusha?

Lusha is a B2B sales intelligence and contact data platform that helps sales, marketing, and recruiting teams find verified contact information for prospects. Founded in 2016, it started as a simple LinkedIn email scraper and has evolved into a full prospecting platform with AI features, intent data, and CRM integrations.

The core pitch is simple: stop wasting time hunting for contact info. Lusha gives you direct dials, verified emails, and company data so you can reach decision-makers faster.

The platform offers a Chrome extension that works on LinkedIn, Sales Navigator, and company websites. You click, it reveals contact details. That's the magic—and why over 800,000 salespeople use it daily.

Lusha Pricing: What You'll Actually Pay

Let's talk numbers. Lusha uses a credit-based system, which can get confusing fast.

Free Plan

The free plan is really just a trial in disguise. 70 credits sounds okay until you realize phone numbers cost 10 credits each while emails cost 1 credit. You'll burn through those fast.

Pro Plan

Monthly billing jumps to around $29-39/month depending on credit volume. The annual commitment saves you roughly 25%.

Premium Plan

This is where most serious sales teams land. The bulk reveal feature alone saves significant time when building prospect lists from LinkedIn Sales Navigator.

Scale Plan (Enterprise)

According to Vendr data, the median annual cost for Lusha Scale plans is around $15,180, with prices ranging from $5,800 to $66,440 depending on your needs.

For a deeper breakdown, check out our full Lusha pricing guide.

The Good: What Lusha Does Well

Chrome Extension Is Genuinely Useful

The Chrome extension is Lusha's killer feature. Install it once, and you can reveal contact information directly on LinkedIn profiles, company websites, and even inside your CRM. One click shows verified phone numbers and email addresses.

For Sales Navigator power users, the bulk reveal feature is a game-changer. You can select up to 25 contacts at once and reveal their info in one go. This alone can save hours per week.

CRM Integration Works Smoothly

Lusha integrates with Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics, and more. Enriched contacts flow directly into your pipeline without manual data entry. For teams already using these CRMs, the setup is quick—most users report being operational within minutes.

Intent Data Helps Prioritize Leads

The buyer intelligence features help identify companies actively searching for solutions like yours. Intent signals let you prioritize high-potential leads instead of spraying emails at everyone. Sales teams using intent data report shorter sales cycles and better conversion rates.

GDPR and Privacy Compliance

Lusha is ISO 27701 certified and claims GDPR/CCPA compliance. For European businesses especially, this matters. The platform lets you filter by region and ensures you're not violating data protection regulations (in theory, at least—more on this later).

The Bad: Where Lusha Falls Short

Data Accuracy Is Inconsistent

This is the elephant in the room. While Lusha claims 80-95% accuracy, user experiences vary wildly.

Some reviews report that out of 100 contacts, only 10 have data available—and only 8 of those are accurate. That's an 8% effective hit rate. One user reported calling a number that belonged to someone who left the company 15 years ago.

The reality seems to be that Lusha works great for common roles at larger companies in the US and UK. But targeting niche markets, smaller companies, or regions outside North America? Expect gaps and outdated info.

G2 reviews specifically call out "Data Inaccuracy" and "Outdated Contacts" as recurring complaints. About 45% of reviewers on some platforms gave Lusha just 1 star, often citing data quality issues.

Credits Burn Faster Than Expected

The credit system is designed to make pricing look affordable while encouraging overages. Phone numbers cost 10 credits each (or 5 credits depending on your plan). Heavy prospectors can blow through monthly credits in a week.

And here's the kicker: unused credits don't roll over on annual plans. If you don't use them, you lose them at the end of your billing cycle. On monthly plans, credits accumulate up to twice your limit—but that's still a cap.

Advanced Features Locked Behind Expensive Plans

Want bulk search? Premium or higher. Need CSV enrichment? Scale plan. API access? Extra add-on cost. The lower tiers feel deliberately limited to push you toward expensive upgrades.

For small teams testing the waters, this creates a frustrating trade-off between getting the features you need and staying within budget.

Cancellation Requires Contacting Support

You can't just cancel online. Lusha requires you to contact their team to cancel, which they frame as "helping preserve your credits." Users report this as annoying at best, manipulative at worst.

Privacy Concerns Worth Noting

Lusha has faced complaints about data collection practices. Some individuals claim their personal contact information appeared in Lusha without consent—information they never made public. Trustpilot reviews include multiple complaints about harvested email addresses and phone numbers.

If you're using Lusha for outreach, be aware that the people you're contacting may not be happy about how you got their info. This can affect response rates and brand perception.

Who Should Use Lusha?

Good fit:

Not ideal for:

Alternatives to Consider

If Lusha's limitations concern you, here are some alternatives worth evaluating:

Apollo.io - More credits for the price, full sales engagement platform included. Better for teams who want prospecting and outreach in one tool.

ZoomInfo - Enterprise-grade data with better accuracy and coverage, but significantly more expensive. Best for larger organizations with budget.

RocketReach - Similar functionality with competitive pricing. Worth comparing if you're doing heavy email prospecting. Check out our RocketReach pricing breakdown.

Findymail - Focused specifically on finding verified emails with high deliverability. Great for email-first outreach campaigns.

Dealfront (formerly Leadfeeder) - Better for identifying website visitors and European markets. Stronger on company-level data.

The Bottom Line

Lusha is a solid B2B contact data tool with a genuinely useful Chrome extension and decent CRM integrations. For small teams doing moderate prospecting against common targets, it works fine.

But the data accuracy issues are real. The credit system is designed to make you spend more. And the locked features on lower tiers feel like nickel-and-diming.

My recommendation: Start with the free plan to test data quality for YOUR specific targets. If hit rates are good, the Pro plan at $22.45/month offers reasonable value. But go in with eyes open about limitations—and have a backup tool ready for the contacts Lusha can't find.

If you need reliable prospecting tools for cold outreach, also explore Smartlead for email campaigns or Instantly for scaling your cold email infrastructure. Lusha finds the contacts; these tools help you actually reach them.

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