Lusha Pricing: What It Actually Costs (And Hidden Limits You Should Know)
Lusha is a B2B contact data platform that helps sales teams find emails and phone numbers for prospects. It's popular, it integrates well with LinkedIn, and the Chrome extension is genuinely useful. But the pricing? It's more complicated than it looks.
Here's the full breakdown of what Lusha actually costs, how their credit system works, and whether it makes sense for your team.
Lusha Pricing Plans Overview
Lusha has four pricing tiers: Free, Pro, Premium, and Scale. The first three have public pricing. Scale is custom (read: you have to talk to sales).
| Plan | Monthly Price (Annual Billing) | Credits | Users |
|---|---|---|---|
| Free | $0 | 70/month | 1 |
| Pro | $22.45/user | 3,000/year | Up to 3 |
| Premium | $52.45/user | 7,200/year | Up to 5 |
| Scale | Custom | Custom | Custom |
Annual billing gets you roughly 25% off compared to monthly. If you pay month-to-month, expect to pay around $29-39/month for Pro depending on your credit selection.
Understanding Lusha's Credit System
This is where things get tricky. Lusha runs on credits, and not all data costs the same amount.
- Email address: 1 credit
- Phone number: 5-10 credits (sources vary, some report 5, others 10)
- Export to CRM: Additional credit consumption
So if you're revealing both email and phone for a contact, you're burning 6-11 credits per person. That 3,000 annual credit allowance on Pro? It could be anywhere from 270-500 full contact reveals depending on what data you need.
Here's what catches people off guard: credits don't roll over on annual plans. You get them all upfront, but if you don't use them by year-end, they're gone. Monthly plans let unused credits roll over up to twice your plan limit, which is slightly better.
Free Plan: Good for Testing, Useless for Work
The free plan gives you 70 credits per month with one user seat. You also get access to the Chrome extension and basic CRM integrations.
What you can actually do with 70 credits:
- 70 email lookups, OR
- 7-14 phone number reveals, OR
- Some combination of both
It's enough to test whether Lusha's data is accurate for your target market. It's nowhere near enough for actual prospecting work. Think of it as an extended trial, not a real plan.
Pro Plan: $22.45/Month (Billed Annually)
The Pro plan costs $22.45 per user per month when billed annually, which works out to roughly $270/year per user. You get 3,000 credits per year to share across up to 3 users.
What Pro includes:
- List management and exporting
- Basic team management
- Shared credit pool
- CSV enrichment (up to 300 rows)
- Bulk lists up to 50 contacts per report
- 3 job change alerts per month
- Up to 5 intent signal filters
What Pro doesn't include:
- Bulk show in Chrome extension
- Advanced usage analytics
- CRM enrichment
- API access
- Intent data and technographics
Pro works for small teams doing targeted outreach. If you're prospecting 10-20 contacts per week and only need emails, the math works out. If you need phone numbers regularly, you'll burn through credits fast.
Premium Plan: $52.45/Month (Billed Annually)
Premium runs $52.45 per user per month (annual billing), or about $630/year per user. You get 7,200 credits per year across up to 5 users.
Additional features over Pro:
- Bulk show of 25 contacts in Chrome extension
- Bulk lists up to 150 contacts per report
- CSV enrichment up to 500 rows
- Basic usage analytics
The jump from Pro to Premium is roughly $1,200-1,500 more per year, but you're getting more than double the credits (7,200 vs 3,000). For teams that need volume, Premium is actually better value per credit than Pro.
Scale Plan: Custom Enterprise Pricing
Scale is Lusha's enterprise tier with custom pricing. You have to talk to their sales team to get a quote.
Based on third-party data, a 25-seat Scale deployment starts around $37,000 list price annually, though enterprise negotiations typically achieve 26-44% discounts, bringing costs to roughly $21,000-$28,000 per year.
Scale-only features:
- Intent signals (up to 25 topics)
- Job change alerts and filters
- Ideal customer profiles
- Full CSV enrichment
- API access
- CRM enrichment for Salesforce, HubSpot, etc.
- SSO with Okta, Azure, Custom SAML 2.0
- DNC list filtering
- Dedicated customer success manager
- Bulk contact reveals up to 1,000
If you need API access, real CRM enrichment, or intent data, you're forced into Scale. There's no à la carte option for these features on lower tiers.
What Lusha Gets Right
The Chrome extension is excellent. It works on LinkedIn, company websites, and within your CRM. Setup takes minutes, and you can start pulling contact data immediately. Users consistently rate this as Lusha's best feature.
Data accuracy is solid for North America and Europe. Lusha claims 95% email accuracy and 90% phone accuracy. Real-world results vary, but it's competitive with other tools in the space.
GDPR and CCPA compliance. For teams operating in Europe or California, Lusha's compliance certifications matter. They're ISO 27701 certified and take data privacy seriously.
Easy to use. No complex setup, no steep learning curve. Your sales team can be productive on day one.
What Lusha Gets Wrong
The credit system creates anxiety. When every lookup costs credits, sales reps start rationing instead of prospecting. Phone numbers at 5-10 credits each burn through allowances quickly.
Credits don't refund for bad data. If Lusha returns an incorrect email or disconnected phone number, tough luck—you've already spent the credits.
Key features locked behind Scale. Intent data, API access, CRM enrichment, and technographic filters are all Scale-only. If you need any of these, you're looking at enterprise pricing regardless of team size.
Renewal pricing can increase. Third-party data shows customers face 8-15% price increases at renewal. Start negotiating 90+ days early if you want to avoid this.
Coverage outside NA/Europe is weaker. Users prospecting in APAC or emerging markets report lower data availability and accuracy.
Lusha vs Alternatives
How does Lusha stack up against other B2B data tools?
RocketReach has a larger database (700M+ profiles vs Lusha's undisclosed "millions") and more advanced search filters. Pricing starts at $33/month. Better for bulk list building and research; Lusha is better for LinkedIn-based prospecting with the Chrome extension. Check our RocketReach pricing breakdown for details.
ZoomInfo is the enterprise alternative with deeper company intelligence, org charts, and intent data. But pricing starts around $15,000/year with annual contracts. Overkill for small teams; necessary for complex enterprise sales cycles.
Apollo.io bundles contact data with email sequencing and a dialer. If you need both prospecting data and outreach tools, Apollo offers more value. Free tier available for startups.
For teams focused on email deliverability and data accuracy, Findymail is worth considering—it emphasizes verified, deliverable emails over raw database size.
Who Should Use Lusha?
Lusha makes sense for:
- Sales teams doing targeted LinkedIn prospecting
- SDRs who need phone numbers for cold calling
- Small to mid-sized teams (under 10 users) with moderate prospecting volumes
- Companies targeting North American or European markets
- Teams that value ease of use over feature depth
Lusha probably isn't right for:
- High-volume prospecting operations (credits deplete too fast)
- Teams needing API integrations without enterprise budgets
- Companies targeting APAC or emerging markets
- Anyone who needs intent data on a startup budget
Tips for Getting the Best Lusha Price
- Always pay annually. You save 25% versus monthly billing.
- Start renewal negotiations early. 90+ days before your contract ends gives you leverage.
- Calculate your real credit needs. If you need phone numbers, multiply your expected contacts by 6-11 credits each.
- Consider Premium over Pro. The price gap is smaller than the credit gap—Premium is often better value.
- Ask about pilot programs. For Scale tier, some companies negotiate trial periods before committing to annual contracts.
Bottom Line
Lusha is a solid B2B contact data tool with an excellent Chrome extension and reliable data quality for Western markets. The credit-based pricing is manageable for small teams doing targeted outreach, but it becomes restrictive (and expensive) at scale.
If you're a small sales team prospecting on LinkedIn and need quick access to emails and phone numbers, Lusha's Pro plan at $22.45/month is reasonable. If you need advanced features like intent data or API access, prepare for enterprise pricing negotiations.
The free plan is worth testing to see if Lusha's data covers your target market before committing to paid plans.