AWeber Pricing: Complete Breakdown of Plans, Costs, and What You Actually Get
AWeber has been around for over 20 years, making it one of the OGs in email marketing. But "established" doesn't always mean "good value." Let's break down exactly what AWeber costs, what you get at each tier, and whether it's worth your money compared to the alternatives.
Quick answer: AWeber offers a free plan (500 subscribers), Lite starting at $15/month, Plus starting at $30/month, and an Unlimited plan at $899/month. Prices scale based on subscriber count, and they recently increased prices by 50-150% in late 2024, eliminating grandfathered pricing.
AWeber's Current Pricing Plans
AWeber has four main tiers: Free, Lite, Plus, and Unlimited. Here's what each one actually includes:
AWeber Free Plan
- Price: $0/month
- Subscribers: Up to 500
- Email sends: 3,000 per month
- Landing pages: 1
- Email automations: 1
- Users: 1
The free plan is decent for absolute beginners. You get access to the drag-and-drop email builder, sign-up forms, basic analytics, and even 24/7 support (rare for a free tier). The catch? AWeber branding appears on all your emails, you can't A/B test email content, and advanced segmentation is locked.
That 3,000 email limit sounds generous until you do the math. Sending one weekly newsletter to 500 subscribers already eats 2,000 emails monthly. Add a welcome sequence and a couple promotional emails, and you're hitting the cap fast.
AWeber Lite Plan
- Price: $15/month ($12.50/month billed annually)
- Subscribers: 500+ (price scales with list size)
- Email sends: 10x your subscriber count per month
- Email lists: 1
- Landing pages: 3
- Email automations: 3
- Custom segments: 1
- Users: 3
Lite removes some annoyances but keeps meaningful restrictions. You still see AWeber branding on emails, which looks unprofessional. Being limited to 3 automations and 3 landing pages gets frustrating quickly if you're running any kind of serious email marketing operation.
AWeber Plus Plan
- Price: $30/month ($20/month billed annually)
- Subscribers: 500+ (price scales with list size)
- Email sends: 12x your subscriber count per month
- Email lists: Unlimited
- Landing pages: Unlimited
- Email automations: Unlimited
- Custom segments: Unlimited
- Users: Unlimited
Plus is where AWeber becomes actually usable for real marketing. You get unlimited automations, landing pages, and segments. AWeber branding disappears. You also unlock split testing for emails, advanced analytics, sales tracking, and priority support.
This is the plan most businesses should consider if they're committed to AWeber.
AWeber Unlimited Plan
- Price: $899/month
- Subscribers: Unlimited
- Email sends: 12x subscriber count per month
- All features: Unlimited
The Unlimited plan targets agencies and high-volume senders. At $899/month, it's clearly not for small businesses or creators. If you're at this scale, you should probably be comparing AWeber against enterprise solutions like Klaviyo or HubSpot anyway.
AWeber Pricing by Subscriber Count
Here's where AWeber gets expensive fast. The base prices above only apply to lists under 500 subscribers. Once you grow, costs jump:
| Subscribers | Lite (Monthly) | Plus (Monthly) |
|---|---|---|
| 0-500 | $15 | $30 |
| 501-2,500 | $25 | $40 |
| 2,501-5,000 | $45 | $60 |
| 5,001-10,000 | $65 | $80 |
| 10,001-25,000 | $145 | $160 |
| 25,000+ | Contact sales | Contact sales |
Notice how quickly costs escalate. A 10,000-subscriber list costs $80/month on Plus—that's competitive with some tools but more expensive than others like MailerLite or Brevo. If you're checking out other email marketing options, see our guide to best email marketing software.
Annual vs Monthly Billing
AWeber offers a significant discount for annual billing—roughly 33% off, which drops Plus from $30/month to $20/month. If you're confident you'll stick with AWeber for a year, this is worth considering. Just remember: you're locking in for 12 months with no refunds.
Students and non-profit organizations can get additional discounts by contacting AWeber directly.
What's Good About AWeber
Deliverability: AWeber has a solid reputation for getting emails into inboxes, not spam folders. For businesses where email delivery matters (basically everyone), this isn't a small thing.
Customer support: 24/7 phone, email, and chat support—even on the free plan. That's genuinely rare. Most competitors make you pay for phone support or limit it to business hours.
Free migration: AWeber will move your existing lists and campaigns from other platforms at no cost. If you're switching from another email provider, this saves real time and headache.
Easy to use: The interface isn't cutting-edge, but it's straightforward. You can set up campaigns without a learning curve. The drag-and-drop editor works as expected.
What Sucks About AWeber
Recent price increases: In December 2024, AWeber raised prices by 50-150% and eliminated all grandfathered pricing. Long-time customers got hit hard. This kind of sudden price jump raises questions about future pricing stability.
Outdated feel: The user interface works, but it feels dated compared to newer platforms like ConvertKit or MailerLite. If you care about modern UX, this might bother you.
Limited automation: While Plus gives you "unlimited" automations, the automation builder itself isn't as sophisticated as ActiveCampaign or Drip. Complex conditional workflows are harder to build.
Expensive at scale: Once you pass 5,000-10,000 subscribers, AWeber's pricing becomes less competitive. Brevo, for example, charges based on email sends rather than subscribers, which can be cheaper for larger lists.
Auto-upgrades: If you exceed your subscriber or send limits, AWeber automatically upgrades you to the next tier and charges accordingly. Downgrades aren't automatic—you have to contact support. This can lead to unexpected charges.
AWeber vs Alternatives: Quick Comparison
How does AWeber stack up against the competition?
AWeber vs Brevo: Brevo (formerly Sendinblue) charges by email sends instead of subscribers, which benefits businesses with large but less-engaged lists. Brevo's free plan includes unlimited contacts. For deeper comparison, check our Brevo pricing breakdown.
AWeber vs Mailchimp: Mailchimp's free plan is more limited (1,000 emails/month vs AWeber's 3,000), but Mailchimp has stronger automation and more integrations. Mailchimp can also get expensive quickly at scale.
AWeber vs MailerLite: MailerLite offers better value at most price points with a more modern interface. Their free plan supports 1,000 subscribers with 12,000 monthly emails.
Who Should Use AWeber?
AWeber makes sense if you:
- Value deliverability and phone support over cutting-edge features
- Have a smaller list (under 2,500 subscribers) where pricing is still competitive
- Want a proven platform that's been around for 20+ years
- Don't need complex automation workflows
AWeber probably isn't for you if:
- You're price-sensitive and have a growing list
- You need sophisticated automation (consider ActiveCampaign instead)
- You want a modern, slick interface
- You're scaling past 10,000 subscribers and watching costs
The Verdict
AWeber is a solid, dependable email marketing tool—not exciting, but reliable. The free plan is genuinely useful for getting started, and Plus is reasonably featured for the price if you have a smaller list.
The problem is competition. Tools like Brevo and MailerLite offer similar features at lower prices, often with better interfaces. AWeber's recent price hikes make this gap even more noticeable.
If you prioritize deliverability and support over price and features, AWeber delivers. If you're cost-conscious or need advanced automation, look elsewhere.