Brevo Pricing: Complete Breakdown of Plans, Costs, and What You Actually Get

Brevo (formerly Sendinblue) is one of the most affordable email marketing platforms out there. But "affordable" doesn't mean much if you don't understand what you're actually paying for—and what's going to cost extra.

Here's everything you need to know about Brevo pricing, including the hidden costs that catch people off guard.

Brevo Pricing at a Glance

Unlike most email marketing tools that charge by subscriber count, Brevo charges based on the number of emails you send. This is a big deal if you have a large list but don't email frequently.

Here's the current pricing structure:

You can save 10% by paying annually on any paid plan.

Brevo Free Plan: Good for Testing, Frustrating for Real Use

The free plan lets you store up to 100,000 contacts and access most core features including marketing automation, CRM, and web tracking. That's genuinely generous compared to competitors.

The catch? You're limited to 300 emails per day. That's roughly 9,000 emails per month if you max it out daily, but here's the problem: if you have a list of 500 people and want to send a newsletter, you'll need to spread it across two days. Time-sensitive campaigns become a nightmare.

Other free plan limitations:

The free plan works for testing the platform or if you have a tiny list. But if you're running a real business, you'll outgrow it quickly.

Starter Plan: $9/month – The Budget Option

The Starter plan eliminates the daily sending limit and gives you a monthly email quota instead. At $9/month, you get 5,000 emails. Need more? Here's how the pricing scales:

You also get 24/7 email support (finally) and enhanced basic reporting.

The big problem with Starter: The Brevo logo still appears on your emails. To remove it, you need to pay an extra $12/month. So that "$9/month" plan becomes $21/month if you want professional-looking emails. Not a dealbreaker, but worth knowing.

Marketing automation is still limited to 2,000 contacts on Starter. No landing pages. No A/B testing. No advanced reporting.

Standard (Business) Plan: $18/month – Where It Gets Good

The Standard plan (sometimes called Business) is where Brevo becomes a legitimate email marketing platform. Starting at $18/month for 5,000 emails, you get:

Pricing scales similarly to Starter:

If you're serious about email marketing—running automations, testing subject lines, using landing pages—this is the minimum plan you should consider.

Professional Plan: For High-Volume Senders

The Professional plan starts at around $500/month and is designed for businesses sending 150,000+ emails monthly. It includes everything in Standard plus:

Unless you're sending massive volumes or need WhatsApp integration, you probably don't need this tier.

Enterprise Plan: Custom Pricing

Enterprise is for large organizations that need unlimited contacts, subaccounts, dedicated support, SLAs, and tailored onboarding. You'll need to contact sales for pricing—expect it to be significantly more than Professional.

One dedicated IP is included in Enterprise by default.

Hidden Costs and Add-Ons

This is where Brevo's pricing gets messy. The base plans look cheap, but add-ons stack up:

The dedicated IP is worth considering if you send at least 3 campaigns per week to 3,000+ subscribers. It gives you full control over your sender reputation instead of sharing IPs with other Brevo users.

Pay-As-You-Go Credits

If you don't send emails regularly, Brevo offers prepaid credits that never expire. One credit = one email. When you buy credits, you get all Starter features and no Brevo branding.

This is a smart option for businesses that only send occasionally—you won't waste money on unused monthly quotas. However, you won't have access to landing pages, and automation is still capped at 2,000 contacts.

Brevo vs Mailchimp: Which is Cheaper?

The short answer: Brevo is almost always cheaper, especially as you scale.

Mailchimp charges based on contact count. If someone is on multiple lists, they count multiple times. You also pay for unsubscribed contacts and people who haven't confirmed opt-in. This adds up fast.

Mailchimp's free plan limits you to just 500 contacts and 1,000 emails per month. Brevo gives you 100,000 contacts and 9,000 emails (300/day).

For growing businesses with large lists, Brevo can cost less than half of what Mailchimp charges. At 5,000 contacts on Mailchimp Standard, you're looking at around $75/month. With Brevo, you could send 20,000 emails to unlimited contacts for about $49/month.

The tradeoff? Mailchimp has more native integrations (300+ vs Brevo's 65ish), better templates, and more polish overall. But for pure email sending value, Brevo wins.

If you're considering alternatives, check out our guide to the best email marketing software for a broader comparison.

What Brevo Does Well

What Brevo Gets Wrong

Who Should Use Brevo?

Brevo is a good fit if you:

Brevo isn't ideal if you:

Which Brevo Plan Should You Choose?

Here's my recommendation:

For most small businesses doing real email marketing, Standard is the sweet spot. The Starter plan is too limited once you actually try to do anything beyond basic newsletters.

Bottom Line

Brevo delivers solid value for businesses watching their budget. The email-based pricing model is genuinely better than paying for contact counts, and you get features like automation and CRM that competitors charge extra for.

But don't be fooled by the low starting prices. Factor in the add-ons you'll actually need—especially branding removal and extra landing pages—and compare the total cost to alternatives before committing.

If you're looking for other tools to complement your email marketing stack, check out our reviews of AWeber pricing or our roundup of CRMs for small business.