Leadpages vs ClickFunnels: The Real Comparison

These two tools get lumped together constantly, but they're actually built for different purposes. Leadpages is a landing page builder with lead capture tools. ClickFunnels is a full-blown sales funnel platform with courses, email, checkout, and more baked in.

That matters because the pricing reflects it. Leadpages starts at $37/month (billed annually). ClickFunnels starts at $97/month. If you just need landing pages and pop-ups for lead gen, you're potentially overpaying by 2-3x with ClickFunnels.

Let's break down what each one actually does and where your money goes.

Quick Pricing Comparison

For deeper pricing details, check out our Leadpages pricing breakdown.

Leadpages: What You Get

Leadpages is focused on one thing: helping you build landing pages and capture leads. It includes unlimited traffic and leads on all plans, which is actually unusual—most competitors cap these.

The Standard plan ($49/month or $37/month annual) gives you:

• Unlimited landing pages, pop-ups, and alert bars
• Drag-and-drop builder with 200+ templates
• Free hosting on Google Cloud
• Facebook ad builder integration
• Email service provider integrations

The Pro plan ($99/month or $74/month annual) adds:

• A/B split testing
• Online payments and checkout
• Up to 3 custom domains
• SMS campaigns (LeadDigits)

What's missing from Standard: A/B testing is locked behind Pro. That's frustrating because split testing is essential for optimizing conversions. You're essentially paying double to get a feature that should be baseline.

They also have an Advanced/Conversion tier starting at $697/month for agencies and enterprises that need Salesforce, HubSpot, or Marketo integrations, plus dedicated support.

ClickFunnels: What You Get

ClickFunnels positions itself as an all-in-one platform. It's not just landing pages—it's funnels, email marketing, course hosting, checkout systems, CRM, and community features. All bundled together.

ClickFunnels now offers four pricing tiers: Launch, Scale, Optimize, and Dominate.

The Launch plan ($97/month or $81/month annual) includes:

• Unlimited funnels, pages, and visitors (currently a "limited time" offer)
• 1 workspace (sub-account)
• 2 team members
• 10,000 contacts
• 50,000 emails per month
• 3 courses
• 5 custom domains
• Built-in AI tools (1M words)
• Group onboarding calls

The Scale plan ($197/month or $164/month annual) bumps you to:

• 5 workspaces
• 5 team members
• 75,000 contacts
• 300,000 emails per month
• 6 courses
• Unlimited custom domains
• Priority support with live chat
• Full API access and webhooks

The Optimize plan ($297/month or $248/month annual) is for serious marketers managing high-volume funnels. You get 10 workspaces, 10 team members, 150,000 contacts, and 750,000 monthly emails.

Dominate is $5,997/year and aimed at enterprises.

The Real Difference: Scope

Here's the honest truth: these tools solve different problems.

Leadpages is for:

• Solo marketers and small businesses who need landing pages
• Lead generation campaigns (ebook downloads, webinar signups, newsletter opt-ins)
• People already using separate email marketing and payment tools
• WordPress users who want easy landing page integration

ClickFunnels is for:

• Course creators and coaches selling digital products
• Businesses that want email, checkout, and funnels in one platform
• Marketers running complex multi-step funnels with upsells and downsells
• Anyone tired of duct-taping 5 different tools together

If you're running a local service business and just need a landing page for Google Ads, Leadpages at $37/month makes way more sense than ClickFunnels at $97/month.

If you're launching an online course with a webinar funnel, email sequences, and order bumps, ClickFunnels consolidates what would otherwise be Leadpages + AWeber + Teachable + a checkout system.

Features Comparison Table

Where Each Platform Falls Short

Leadpages Limitations

Users report some frustrations with Leadpages:

• A/B testing locked behind the Pro plan is a dealbreaker for many
• Some users report unexpected price increases with little notice
• Advanced integrations (Salesforce, HubSpot, Marketo) require the expensive Conversion plan
• The Standard plan limits you to 1 custom domain
• No native email marketing—you'll need Zapier or direct integrations for everything

Leadpages is also more focused. That's a pro if you want simplicity, but a con if you need to sell products, host courses, or manage complex funnels.

ClickFunnels Limitations

ClickFunnels has its own issues:

• The entry price ($97/month) is steep for basic landing page needs
• Contact limits can sneak up on you—Launch only gets 10,000 contacts
• Some features have metered billing (email sending, video hosting, workflows with third-party services)
• The platform has a learning curve—it's powerful but not simple
• Templates feel dated compared to modern page builders
• The marketing around ClickFunnels is... aggressive. Lots of upsells and hype.

One reviewer put it well: once you get past the marketing, the platform is fairly easy to use, but there are cheaper ways to get your online business off the ground if you don't need everything ClickFunnels offers.

Which One Should You Actually Pick?

Choose Leadpages If:

• You primarily need landing pages and lead capture forms
• Budget matters—you want to start under $50/month
• You already use (and like) separate tools for email and payments
• You're running simple campaigns: lead magnets, webinar signups, contact forms
• You use WordPress and want something that integrates cleanly

Try Leadpages free for 14 days →

Choose ClickFunnels If:

• You sell digital products, courses, or coaching programs
• You want email, checkout, funnels, and courses in one platform
• You're building multi-step funnels with upsells and order bumps
• You hate managing multiple tool subscriptions
• You're generating $5,000+/month and can justify the cost

Alternatives to Consider

Before you commit, know your options:

• Systeme.io - Free plan available with funnels, email, and courses. Cheaper than both for beginners.
• Unbounce - Higher-end landing page builder starting at $99/month. Better for PPC marketers.
• Kartra - All-in-one like ClickFunnels but with different pricing structure.
• Squarespace - If you just need a website with basic forms, this is way cheaper.

For email marketing specifically, check our guides on best email marketing software and email marketing for small business.

The Bottom Line

Leadpages and ClickFunnels aren't really competitors—they're different tools for different jobs.

Leadpages is a landing page builder. It does that job well, at a reasonable price, with unlimited traffic and leads. If you need landing pages and you're happy using other tools for email and payments, it's the smarter choice.

ClickFunnels is a business platform disguised as a funnel builder. It's expensive because it replaces multiple tools. If funnels are central to your business model—selling courses, running webinars, managing complex customer journeys—the consolidated approach can actually save you money and headaches.

Start with what you need today. Both offer free trials. Use them.

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