Leadpages Review: Is It Actually Worth the Price?

Leadpages has been around since 2012 and built a solid reputation as a landing page builder for small businesses. But the landing page market has gotten crowded, and competitors have caught up in many areas. Is Leadpages still worth your money in a sea of alternatives?

After digging through the platform, testing features, and analyzing hundreds of user reviews, here's my honest take on what Leadpages does well, where it falls short, and who should actually use it.

What Is Leadpages?

Leadpages is a conversion marketing platform built primarily for small businesses and entrepreneurs. The core product is a drag-and-drop landing page builder, but the platform has expanded to include full website building, pop-ups, alert bars, and AI-powered content generation.

The main selling point is simplicity. You don't need coding skills to build professional-looking landing pages. Pick a template, customize it, connect your email service provider, and publish. It's genuinely that straightforward.

Leadpages Pricing Breakdown

Let's get into the numbers, because pricing is where things get interesting (and sometimes frustrating):

Standard Plan: $37-$49/month

The Standard plan costs $49/month billed monthly, or $37/month if you pay annually. This entry-level option includes:

What's missing from Standard? A/B testing. That's a significant gap if you're serious about optimization. You're essentially flying blind without the ability to test different page variations.

Pro Plan: $74-$99/month

The Pro plan runs $99/month billed monthly, or $74/month annually. Here's what you get on top of Standard:

The Pro plan is where Leadpages starts making sense for serious marketers. A/B testing is essential for conversion optimization, and the payment processing opens up sales page possibilities.

Advanced/Conversion Plan: $697/month

The enterprise tier comes with quote-based pricing that typically starts around $697/month. You get everything in Pro plus:

This plan is designed for agencies managing multiple clients or larger businesses with complex needs. For most small businesses, it's overkill.

For more details on the pricing structure, check out our Leadpages pricing guide.

What Leadpages Does Well

Genuinely Easy to Use

The drag-and-drop builder lives up to its promise. You can have a decent-looking landing page up in under an hour, even as a complete beginner. The interface is clean and intuitive. No hunting through complicated menus or fighting with finicky editors.

Solid Template Library

Leadpages offers over 200 professionally designed templates covering various industries and use cases. The templates are mobile-responsive out of the box, and you can filter them by conversion rate based on actual user data. That's a nice touch—you can literally sort by what's actually working for other Leadpages users.

Unlimited Traffic and Leads

Unlike some competitors that cap traffic or charge per lead, Leadpages includes unlimited traffic and leads on all plans. This is huge if you're running paid ads or expecting high traffic volumes. You won't get hit with surprise overage charges.

Strong Integration Ecosystem

Leadpages integrates natively with most major email marketing platforms (Mailchimp, ActiveCampaign, ConvertKit, AWeber, etc.) and CRM systems. The Zapier integration opens up connections to thousands of additional apps. Connecting your tools usually takes just a few clicks.

Built-in AI Features

The AI Engine helps generate headlines, copy, and even custom images. It's not going to replace a skilled copywriter, but it's useful for overcoming blank page syndrome or generating quick variations to test.

Leadmeter Optimization Tool

This is a standout feature. The Leadmeter analyzes your page against best practices and gives you actionable suggestions before you publish. It checks things like CTA visibility, form field count, and button contrast. It even provides an overall grade so you know when your page is ready.

Leadpages also offers Expert Feedback where their marketing team will record a 5-10 minute video review of your page with personalized recommendations. Turnaround is about 2 business days.

Where Leadpages Falls Short

No A/B Testing on Standard Plan

This is my biggest gripe. A/B testing is fundamental to landing page optimization, and locking it behind the Pro plan ($74/month minimum) feels stingy. Competitors like Unbounce include A/B testing at lower price points.

Limited Design Flexibility

If you have a very specific vision for how your pages should look, you might hit walls. The templates are customizable, but you're working within constraints. Some users report the builder can be "limiting and glitchy in certain cases." For pixel-perfect control, you'll want a more advanced tool.

Builder Performance Issues

Multiple users report the drag-and-drop builder can be sluggish, especially on Safari. The editor uses significant RAM, and you may need to refresh occasionally. Not a dealbreaker, but annoying during long editing sessions.

Missing Common Website Features

The builder lacks some elements you'd find in standard website builders—things like collapsible sections, dropdown form selectors, and carousels. If you're building a full website (not just landing pages), these gaps become more noticeable.

Integration Limitations

While Leadpages has many integrations, some popular platforms require Zapier as a workaround. For example, MailerLite doesn't have a native integration. And advanced CRM integrations (Salesforce, HubSpot) are locked to the expensive Advanced plan.

Billing Complaints

A recurring theme in user reviews: billing issues. People report unexpected charges, difficulty canceling, and auto-renewals after forgetting to cancel trials. The 14-day free trial auto-converts to a paid subscription, so mark your calendar.

Real User Feedback

Looking across review platforms like G2, Capterra, and Trustpilot, here's what stands out:

Positive comments frequently mention:

Negative comments often cite:

The general sentiment: Leadpages is easy to use and effective for basic landing page needs, but expect to upgrade to Pro if you want the features that matter, and watch out for billing surprises.

Leadpages vs. Alternatives

How does Leadpages stack up against the competition?

Unbounce

Starts at $99/month but includes A/B testing and AI-powered Smart Traffic features. More flexible builder with better customization options. Better for serious marketers who want advanced optimization tools.

Instapage

Also starts at $99/month. Offers unlimited domains on their base plan (Leadpages limits you to 1-3 depending on plan). More sophisticated design features but similar learning curve.

Squarespace

If you need a full website with landing page capabilities, Squarespace offers more value for the money. Less focused on conversion optimization, but better for complete web presence. Check our Squarespace pricing breakdown for comparison.

Who Should Use Leadpages?

Leadpages makes sense for:

Look elsewhere if:

The Bottom Line

Leadpages is a solid landing page builder that delivers on its core promise: easy page creation with decent conversion optimization tools. The template library is strong, the builder is genuinely user-friendly, and unlimited traffic/leads is a real advantage.

However, the Standard plan feels neutered without A/B testing. To get the features that actually matter for optimization, you're looking at $74/month minimum. That's not expensive compared to Unbounce or Instapage, but it's not cheap either.

If you're a small business owner who just needs to get landing pages up quickly without fussing over optimization details, the Standard plan works fine. If you're a marketer who takes conversion seriously, you'll want the Pro plan from day one.

The 14-day free trial lets you test everything before committing. Just remember to cancel before it converts to paid if you decide it's not for you—billing complaints are too common to ignore.

Try Leadpages free for 14 days