Leadpages Pricing: What You'll Actually Pay (Not Just the Advertised Price)

Leadpages is one of the most popular landing page builders out there, but their pricing has gotten more confusing over the years. The advertised "starting at $37/month" doesn't tell the whole story.

Let me break down exactly what each plan costs, what you get, and the hidden fees that catch people off guard.

Leadpages Pricing Overview

Leadpages offers three main pricing tiers. Here's what you're looking at:

Annual billing saves you roughly 25% compared to monthly, but you're paying upfront for the full year. That's $444 for Standard or $888 for Pro if you go annual.

Standard Plan ($49/month or $37/month Annual)

The Standard plan is where most people start. Here's what's included:

• Drag-and-drop landing page builder
• Unlimited traffic and leads
• Pop-ups and alert bars
• 250+ templates
• One custom domain
• 10,000 monthly AI Engine credits
• 40+ standard integrations
• Email support only

What's missing on Standard:

• No A/B split testing
• No Leadpages Checkout (can't sell directly)
• No LeadLinks or LeadDigits
• No advanced integrations (Salesforce, HubSpot, Marketo)

The lack of A/B testing on the Standard plan is a big deal. You're building landing pages to convert visitors, but you can't test which version performs better without upgrading. That's frustrating.

Pro Plan ($99/month or $74/month Annual)

Pro is where Leadpages becomes genuinely useful for serious marketers. You get everything in Standard plus:

• Unlimited A/B split testing
• Leadpages Checkout (sell products directly)
• LeadLinks (one-click email opt-ins)
• LeadDigits (SMS opt-in campaigns)
• 3 custom domains instead of 1
• Online sales and payments via Stripe
• Email trigger links

If you're running any kind of paid advertising or need to optimize conversions, Pro is really the minimum viable plan. The $74/month annual price is reasonable for what you get.

Conversion Plan ($697/month)

The Conversion plan (sometimes called Advanced) is priced for agencies and larger operations:

• Up to 50 sites
• 5 Pro sub-accounts
• Advanced integrations (Salesforce, HubSpot, Marketo)
• Priority phone, chat, and email support
• 1-on-1 quick start call
• 50 additional opt-in SMS campaigns

Unless you're managing multiple client accounts or need those enterprise integrations, this plan is overkill for most businesses.

Hidden Costs and Gotchas

Here's where Leadpages gets frustrating. The base pricing looks fine until you hit these issues:

Landing Page Limits

While Leadpages advertises "unlimited landing pages," some users have reported getting hit with massive price increases when they exceed certain thresholds. One user on G2 mentioned being notified their cost jumped to $888 after exceeding lead magnet and landing page limits. Always check your usage and the fine print.

Price Increases

Multiple users report steep price increases with minimal notice—some as high as 300%. There are complaints about being charged $99 instead of the expected $49 rate. If you're on an older plan, be aware your renewal price might jump significantly.

Integration Costs

Leadpages doesn't natively integrate with some popular platforms like MailerLite. You'll need Zapier as a workaround, which adds $20-50/month depending on your usage. And if you need Salesforce, HubSpot, or Marketo integration, you're looking at the $697/month Conversion plan.

Feature Paywalls

Can't buy individual features. Want A/B testing but don't need everything else in Pro? Too bad—you're paying for the whole tier upgrade.

Is Leadpages Worth It?

Leadpages makes sense if:

• You need a dedicated landing page builder (not just a website with landing pages)
• You want unlimited traffic and leads without per-lead pricing
• You're comfortable paying $74-99/month for proper marketing features

Leadpages doesn't make sense if:

• You're on a tight budget and think the $37/month plan will cover your needs
• You only need a few landing pages (a regular website builder might suffice)
• You need advanced CRM integrations but can't justify $697/month

Free Trial: Test Before You Buy

Leadpages offers a 14-day free trial on all plans with no credit card required. They also have a 30-day money-back guarantee if you're not satisfied after purchase. That's a pretty generous window to test things out.

The free trial gives you full access to whichever plan you choose, so you can actually test if features like A/B testing (on Pro) are worth the upgrade.

Try Leadpages free for 14 days →

Leadpages vs Alternatives

How does Leadpages stack up on price?

• Unbounce: Starts at $74/month—more expensive than Leadpages Standard, but includes A/B testing from the start
• Instapage: Starts at $199/month—enterprise-focused, way more expensive
• Carrd: $19/year for basic sites—much cheaper but far less features
• Squarespace: Starting at $16/month if you just need basic landing pages as part of a website (see our Squarespace pricing breakdown)

For pure landing page building with conversion optimization, Leadpages Pro at $74/month annual is competitive. The Standard plan's lack of A/B testing makes it hard to recommend over alternatives that include testing at similar price points.

Which Plan Should You Choose?

Go Standard if: You're just starting out, want to test the platform, and don't need A/B testing yet. Be prepared to upgrade when you get serious about optimization.

Go Pro if: You're running paid ads, need to test landing page variations, or want to sell products directly. This is the sweet spot for most small to mid-size businesses.

Go Conversion if: You're an agency managing multiple clients or an enterprise needing Salesforce/HubSpot integration. Otherwise, skip it.

My honest take: If you're choosing Leadpages, budget for Pro from the start. The Standard plan's missing features will frustrate you within a few months, and you'll end up upgrading anyway.

Start your Leadpages free trial →

Bottom Line

Leadpages pricing ranges from $37 to $697 per month depending on your plan and billing cycle. The platform delivers solid landing page building with good templates and unlimited traffic. But the Standard plan's missing A/B testing and checkout features mean most serious users will end up on Pro at $74-99/month.

Watch out for price increases on renewal and keep an eye on any usage limits. The 14-day free trial and 30-day money-back guarantee give you enough runway to test before committing.

If you're focused on email marketing alongside your landing pages, check out our guides on email marketing for small business and AWeber pricing to build out your full stack.