Instantly Pricing: The Complete Breakdown (What It Actually Costs)

Instantly.ai has become one of the go-to cold email platforms for sales teams and agencies. But their pricing structure? It's not as straightforward as you'd hope.

Here's the deal: Instantly splits their product into three separate pricing categories—Outreach (sending and warmup), Leads (their SuperSearch database), and CRM. You can mix and match, but that also means costs can stack up fast if you need the full package.

Let me break down exactly what you're looking at.

Instantly Pricing Overview

Instantly offers three core product lines, each with their own pricing tiers:

All plans offer a 20% discount when billed annually. They also have a 14-day free trial so you can test things out before committing.

Sending & Warmup Plans (Email Outreach)

This is the core product most people come to Instantly for—sending cold emails at scale with built-in warmup.

Growth Plan - $37/month ($30/month annual)

The entry-level plan includes:

The unlimited email accounts and warmup on the cheapest plan is genuinely impressive—most competitors charge per seat. But here's the catch: 1,000 contacts and 5,000 emails is pretty limiting. You'll outgrow this quickly if your campaigns gain traction.

What you don't get: Unibox (centralized inbox), team collaboration, A/B testing, API/webhook integrations, or the global block list.

Hypergrowth Plan - $97/month ($77.6/month annual)

This is where most serious users land:

The jump from Growth to Hypergrowth is significant—you get 25x the contacts and 20x the email volume. If you're doing any meaningful cold outreach, this is probably your starting point, not Growth.

Light Speed Plan - $358/month ($286.3/month annual)

For high-volume operations:

The Light Speed plan adds dedicated deliverability infrastructure. If you're sending hundreds of thousands of emails monthly, the SISR feature helps maintain inbox placement at high throughput. But at $358/month just for sending, you need to have a proven outreach model to justify this.

Leads Plans (SuperSearch Database)

Instantly's B2B lead database claims over 450 million contacts with verification and enrichment. These plans use a credit-based system.

Growth Leads - $47/month ($42.3/month annual)

Supersonic Leads - $97/month ($87.3/month annual)

Hyperleads - $197/month

Light Speed Leads - $492/month

The credit system works like this: 1 credit for Instantly-verified emails, 2+ credits for partner-sourced emails, and 0.5 credits for AI enrichment. So plan on roughly 1.5 credits per verified contact on average.

One frustrating limitation: unused credits don't roll over to the next month.

CRM Plans

Instantly recently launched CRM functionality to complement their outreach and lead tools.

Growth CRM - $47/month ($37.9/month annual)

Hyper CRM - $97/month ($77.6/month annual)

Worth noting: several advanced CRM features are still marked as "coming soon," including Priority AI, Follow-up AI, and Stripe integration. So you're paying for a product that's still being built out.

If you need a proper CRM, you might be better off with a dedicated solution like one of our top CRM picks or checking out Close CRM which has calling built-in from the start.

What Does Instantly Actually Cost? (Real-World Scenarios)

Here's where the sticker shock hits. Most users need more than just one product.

Starter Stack

Outreach Growth ($37) + SuperSearch Growth ($47) + Growth CRM ($47) = $131/month

This gets you basic sending, lead finding, and CRM. Workable for a solopreneur testing cold outreach.

Growing Team Stack

Outreach Hypergrowth ($97) + Supersonic Leads ($97) + Hyper CRM ($97) = $291/month

More realistic for a team doing serious outreach with meaningful volume.

Agency/High-Volume Stack

Outreach Light Speed ($358) + Hyper Credits ($197) + Hyper CRM ($97) = $652/month

And that's before you factor in add-ons.

Hidden Costs to Know About

The base pricing doesn't tell the whole story:

One G2 reviewer complained that their bill "climbed from $47 to $147 with no feature upgrades and hardly any notice." Credits don't roll over, and the billing can get confusing with proration.

What's Good About Instantly's Pricing

What Sucks About Instantly's Pricing

Instantly vs Alternatives

How does Instantly's pricing compare to similar tools?

Smartlead offers similar functionality with more pricing flexibility, though the UI is rougher. They start at $39/month for 2,000 leads and 6,000 emails.

Lemlist starts at $59/month per user but includes strong personalization features and their lemwarm deliverability tool. Better for teams focused on personalization over pure volume.

Apollo.io has a free forever plan with 600 email credits per year and combines outreach with a huge B2B database, making it more of an all-in-one option.

Is Instantly Worth It?

Instantly is a solid cold email platform, especially if you need to scale with unlimited accounts and don't want to pay per seat. The Growth plan at $37/month is genuinely affordable for testing cold outreach.

But be realistic: most businesses end up needing the Hypergrowth tier ($97/month) plus leads and possibly CRM. Budget $150-300/month for a functional setup, not the $37 they advertise.

The platform works best for:

It's less ideal for:

Try Instantly's 14-day free trial to see if it fits your workflow before committing. Just go in knowing the real costs, not just the starting price.