AWeber Cost: Complete Pricing Breakdown for Every Plan

Looking for the actual numbers on AWeber pricing? Here's everything you need to know about what AWeber costs across all their plans, including the hidden gotchas that can surprise you as your list grows.

AWeber offers four subscription plans: Free, Lite, Plus, and Unlimited. Here's the quick version:

But there's more to AWeber's cost than the base prices. Let me break down what you're actually getting (and not getting) at each tier.

AWeber Free Plan: What $0 Actually Gets You

AWeber's free plan is surprisingly generous compared to some competitors. You can manage up to 500 subscribers and send 3,000 emails per month. That sounds reasonable until you do the math: if you're sending weekly newsletters to 500 people, you'll use about 2,000 of those sends per month, leaving little room for welcome sequences or promotional campaigns.

On the free plan, you get access to the drag-and-drop email builder, landing pages, sign-up forms, and even 24/7 phone support—which is rare for a free tier. However, there are significant limitations:

The free plan works for testing the platform or running a very small newsletter. Once you exceed 500 subscribers, you'll need to upgrade to a paid plan.

AWeber Lite Plan Pricing

The Lite plan costs $15/month when billed monthly or $12.50/month if you pay annually. This plan removes AWeber branding from your emails and increases your send limit to 10x your subscriber count per month.

However, Lite comes with frustrating restrictions that make it feel like a hobbled product:

The Lite plan pricing scales with your subscriber count:

SubscribersMonthly CostAnnual Cost (per month)
0-500$15$12.50
501-2,500$25~$21
2,501-5,000$45~$38
5,001-10,000$65~$54
10,001-25,000$145~$121

Honestly, the Lite plan feels like it exists just to push you toward Plus. The 3-automation limit will frustrate anyone trying to build proper email sequences.

AWeber Plus Plan Pricing

AWeber Plus is their most popular plan and what most businesses will actually need. It starts at $30/month or $20/month with annual billing for up to 500 subscribers.

Plus removes all the artificial limitations from Lite:

The Plus plan is where AWeber actually becomes competitive with other email marketing tools. If you're serious about email marketing, you'll end up here.

Plus pricing by subscriber count:

SubscribersMonthly CostAnnual Cost (per month)
0-500$30$20
501-2,500$50~$33
2,501-5,000$70~$47
5,001-10,000$100~$67
10,001-25,000$175~$117

AWeber Unlimited Plan

The Unlimited plan costs $899/month and is designed for large enterprises or high-volume senders. You get unlimited subscribers (including unsubscribed addresses) and can send up to 15x your subscriber count monthly.

Unless you're running a massive operation with 100,000+ subscribers, this plan isn't for you. At that price point, you should be talking to AWeber's sales team about custom pricing anyway.

Hidden AWeber Costs to Watch For

Here's what can catch you off guard with AWeber pricing:

Automatic upgrades: If you exceed your subscriber or send limits, AWeber automatically bumps you to the next pricing tier. You'll get notified, but your bill will increase without needing your explicit approval. Downgrades, however, are NOT automatic—you have to contact customer support to reduce your plan.

Annual billing savings: You can save roughly 33% by paying annually instead of monthly. That's significant, but it also means you're locked in for a year. The 14-day free trial helps, but make sure you're committed before going annual.

No setup fees: AWeber doesn't charge setup fees or have hidden charges. What you see on the pricing page is what you pay. They also offer discounts for non-profits and students (contact them for details).

How AWeber Compares to Alternatives

AWeber's pricing sits in the middle of the email marketing spectrum, but opinions on value vary widely. Some users appreciate the reliability and deliverability. Others feel the pricing is steep for what you get, especially as your list grows.

For context, here's how AWeber stacks up:

If you're exploring email marketing options for your small business, check out our guide on email marketing for small business for a broader comparison.

Is AWeber Worth the Cost?

AWeber works well for specific use cases:

Good fit if:

Not ideal if:

The recent pricing changes (December 2024 saw increases of 50-150% according to some reports) have made AWeber less competitive than it used to be. Long-time users who had grandfathered pricing were particularly affected.

The Verdict on AWeber Pricing

AWeber's free plan is genuinely useful for getting started. The Plus plan at $20/month (annual) offers solid value for small businesses with straightforward email marketing needs. But if you're comparing purely on features-per-dollar, you can often get more elsewhere.

The platform's strengths are reliability, excellent deliverability, and phone support across all tiers. Its weaknesses are dated automation capabilities and pricing that climbs quickly as your list grows.

If you're ready to try AWeber, start with the free plan to test the interface, or use the 14-day trial to evaluate the paid features before committing.

Try AWeber Free →

For more on AWeber's specific features and plan details, see our AWeber pricing guide.